Marketing in the age of Ad-Zapping
The Australian has a nice piece on the Marketing perspective of ad-zapping. The quote below, to me, is a fundamental reality that over the air networks are going to have to come to grips with in the not too distant future. The question is, will they go down kicking and screaming like the RIAA, or will they learn to somehow embrace technology and turn this into an advantage... My bet's on the former. My guess is that we are going to be sued and legislated into watching commercials. The big networks are going to turn us all into criminals.